Projects
01
Dr Pepper Timeline
Visual Design
Microsite marking the 150th anniversary of Dr. Pepper. Major events in history and culture are plotted along side Dr. Pepper memorabilia and advertisements from the time. Fans are encouraged to add their own images to the grid, which can scale up infinitely.
made at
Code and Theory
02
Fox Sports
Art Direction
Visual Design
Full redesign of FoxSports.com with the goal to drive engagement through breaking news and in-depth analysis delivered in the distinctive Fox Sports style.
made at
Code and Theory
03
ShowHype & BallHype
Art Direction
Visual Design
Redesign of Daily Radar's two most visited sites. Dynamically populated news stories are arranged in a non-uniform grid flexible enough to handle both images and text-only headlines. The sites leverage identical architecture and layout, but convey unique visual brands through separate graphical skins.
made at
Code and Theory
04
Mobi 4biz
Interaction Design
Visual Design
BlackBerry business application that provides real-time market data, live TV feeds, and on-demand video to people's handheld devices. Information is prioritized based on the user's preferences and stock portfolio.
made at
Code And Theory
05
FSN Regional Sites
Art Direction
Interaction Design
Visual Design
Template for the Fox Sports Regional sites. Used in over 15 markets around the country, the design is flexible enough to accommodate the variety of teams and sponsorship priorities in each area. The design emphasizes community participation with fan photo zones, social networking links, and localized promotions.
made at
Code And Theory
06
Brian Park Photography
Art Direction
Interaction Design
Visual Design
Portfolio site for photographer Brian Park. Balanced a need to show both a breadth of work and high detail single images.
made at
Paul Clayton Smith
07
A&E Emmy iPhone Site
Interaction Design
Visual Design
Made for first generation iPhones before the creation of the App Store. This iPhone web app presents A&E’s package of Emmy-nominated programs to eligible voters.
made at
Code And Theory
08
Hip Hop DX
Art Direction
Interaction Design
Visual Design
Full redesign of the internet's second largest hip hop community site. Site was re-architected and interactions were redesigned to facilitate easy navigation through the large amount of news, music, and album reviews.
made at
Code and Theory
09
Instant DJ
Development
Interaction Design
Visual Design
Interactive installation where people can dj with their cellphones. They simply dial a number on the screen and use the keypad to control audio samples and create a song.
made at
Code And Theory
Dr Pepper Timeline
Fox Sports
ShowHype & BallHype
Mobi 4biz
FSN Regional Sites
Brian Park Photography
A&E Emmy iPhone Site
Hip Hop DX
Instant DJ
The Top
Information
Information
Paul Clayton Smith specializes in art direction, interaction design, and visual interface design.
He makes products, services, and sites for people who use computers, tablets, and smartphones. He has worked with a diverse range of clients on a diverse set of projects. Five days a week, you can find him at Hot Studio in San Francisco.
Clients
